Knowing a little about human perception can assist you in strategically increasing the appeal of a design for a target market. Remember our discussion about design firms even using hypnosis to get into the minds and perceptions of target market groups, e.g., young people do not hang out in StarBucks because ... "they only work there."
Well there are many other useful principles of human perception and communication that can benefit you such as:
The Most Average Facial Appearance Effect.
Facism Ratio (we already discussed this one in class, remember?)
Rule of Thirds (yup, good memory ... we covered that one too)
The Savanna Preference
Top Down lighting Bias
Cognitive Dissonance
Pick one of the ones you don't know about and Google it ... post a quick description in the comments section.
Subscribe to:
Post Comments (Atom)
3 comments:
Wikipedia definition:
Cognitive dissonance is a psychological term describing the uncomfortable tension that may result from having two conflicting thoughts at the same time, or from engaging in behavior that conflicts with one's beliefs, or from experiencing apparently conflicting phenomena. In simple terms, it can be the filtering of information that conflicts with what you already believe, in an effort to ignore that information and reinforce your beliefs.
My understanding is that cognitive dissonance is when you believe and know something and someone tries to tell you otherwise.
Yep and de3signers use this strategically all the time. You think about a design concept and what people believe to be true about a product and you deliver something that challenges their belief BUT still holds true. It's kind of like using contrast but instead of contrasting colours, fonts ... you use a contrasting belief or truth ... very powerful.
Here's a good link on the topic:
http://nicedream.net/2007/05/17/cognitive-dissonance/
Another good example of using cognitive dissonance in design / advertising ... check outthe taser gun ads
http://www.idonline.com/features/feature.asp?id=1592
Post a Comment